The new normal after the coronavirus pandemic, opportunities and challenges coexist for cross-border e-commerce. How to integrate multi-party resources, achieve multi-party collaboration in e-commerce, platforms, and countries, and to achieve the diversified growth, is what Ecstorm has been thinking.

Recently, Ecstorm actively promoted the opening of Peru National Pavilion JD Worldwide Flagship Store, and the grand opening ceremony was held at the JD headquarters with the theme of " To Enter Peru; To Share Goods." on November 30th, 2020. Chinese consumers will be able to purchase the specialty goods from Peru without time and distance through online sales and live streaming.

At the ceremony, Mr. Jiangang Wang, the CEO of Ecstorm, and many related media and guests attended and witnessed the grand opening of Peru National Pavilion JD Worldwide Flagship Store. Participating guests include Mr. Luis Quesada (the ambassador of Peru to China), Mrs. Diana Pita Rodriguez (commercial counselor), Mr. Jaime Casafranca (minister of Peru to China), Mr. Santiago Siu (the representative of Cámara De Comercio Peruano China), and the head of JD Worldwide Business Marketing Operations, JD Retail Group, Mr. Ronghua Xu, etc.

In the speech of Mr. Luis Quesada, the ambassador of Peru to China, he greatly affirmed the promote of Peruvian brands and products by JD. He says, digitalization has injected new momentum into the global economy, and brought the transformation of new production technologies and business models. The coronavirus pandemic accelerates this trend and expands the influence of digitalization in the production system. In this context, with the support of JD Worldwide, the first Peru National Pavilion flagship store has been launched on JD. This is not only a milestone in bilateral trade between Peru and China, but also a link for cultural transmission. Peruvian specialty products with high quality and high nutritional will enter China to meet the growing consumer demand of Chinese consumers.

The head of JD Worldwide Business Marketing Operations, JD Retail Group, Mr. Ronghua Xu says, JD Worldwide has always been committed to become the first stop for international brands entering China, and is also striving to become the first consideration of imported goods for Chinese consumers. The official opening of Peru National Pavilion Flagship Store represents that the cooperation of the Peruvian Export and Tourism Promotion Commission, the Peruvian Embassy in China, and many category brands have been upgraded to a whole new level. JD is looking forward to achieve a deeper, mutual benefit and win-win cooperation in the future, and help Chinese consumers have a better understanding of Peru in order to achieve the Belt and Road initiative.

Mr. Ronghua Xu, the head of JD Worldwide Business Marketing Operations, JD Retail Group delivers a speech

As the distributor of the Peru National Pavilion JD Worldwide Flagship Store, Mr. Jiangang Wang, the CEO of Ecstorm says, Ecstorm is honored to have the opportunity promoting this cooperation between Peru and JD Worldwide, and to help the high-quality products of Peru entering China. The Peruvian National Pavilion is a strategic partnership project between the business in Peruvian and Ecstorm. As the distributor, Ecstorm will provide diversified, integrated strategy in e-commerce operation management, brand operation management, supply chain services, import trade and logistics, in order to build a strong brand, also to build a bridge of transactions and exchanges between Peruvian local business and Chinese consumers; empowering brands, Enhancing brand awareness and consumers stickiness, in order to make Peru National Pavilion JD Worldwide Flagship Store a new benchmark of the industry cooperation. The annual Double 12 is close at hand, Ecstorm will seize the opportunity, present diverse specialty goods from Peru and help the purchase of Chinese consumers. Just like the theme of this opening ceremony, To Enter Peru; To Share Goods.

The video presentation of Peruvian business representatives, live streaming, interactive lucky draw were included in the ceremony. The ambassador of Peru to China, commercial counselor and KOL were invited for the live streaming. It not only delivered detailed introduction of the products, but also helps the public to have a better understanding of Peruvian culture.

The opening of Peru National Pavilion JD Worldwide Flagship Store is not only a new opportunity for cross-border trade under the Belt and Road initiative, but also a new journey for the development of import and export trade and cultural exchanges between China and Peru.